Attraction
- Raise the profile of the Territory as a desirable place to live, work and study by diversifying marketing channels to meet target audience
- Showcase the Territory as a study destination
- Focus international attraction strategies on countries with pre-existing established communities in the Territory
- Introduce a contemporary digital marketing program to reach target audience
- Develop tactical market entry guides to enhance interaction with targeted countries
- Continue the delivery of financial incentives to targeted interstate migrants
- Expand the study tour market.
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